Competitive Analysis

Do you want to win more business? Are you worried about how you stack up against your competitors? Want to know how to position your business in a way that highlights your strengths while creating a clear difference between you and your competition?

We can help. It’s never easy to look in the mirror and see what your prospects and clients see. And it is far more difficult to ignore your own personal biases and opinions when it comes to evaluating your own product or service.

That’s where we come in. At BizDevSherpa, we have the independent perspective to see your product for what it is today. Like the mountain sherpas, we know what happens when a crack morphs into a crevasse. And we know when you need fixed ropes to get where you need to go.

When it comes to competitive analysis, the tougher the better. We do not sugar-coat the results of our testing and analysis.

We inspect the differences between you and your top three competitors. That’s right. We look “under the hood” and what makes you different and compare your business, and products directly to your competitors. Your engineering or service team may not like what we find. But every road to the market is filled with cracks, or challenges. The key is to find where your product is strong and where it is weak. Then we craft differential competitive positioning, so everyone you approach understand. Let me market decide what is important. Meanwhile, shore up your weaknesses.

Every product has the potential to improve when a strong competitive analysis is performed.

What happens next is up to you and your leadership team. You don’t win against competition without improving your game. Maybe that means you change your product, or improve service. But almost in every case we’ve seen, it means listening to your prospects and clients in a collaborative way. Show what matters to them. You might have the right product, but not be spotlighting the features your prospects and clients want the most.

When we accept you as a competitive analysis client, we give you our word that we will not accept one of your competitors as a client. Call it our golden rule guarantee. We’re on your team.