Primary Research

Nothing beats fact-based decision-making. But how do you gather the data or the facts to drive your decision process? We can help. We right-size a primary research process to fit the size of your business that includes three key elements:

1) A Research Survey
2) Representative Interviews
3) Conjoint Analysis

We know how to entice your target market to participate in the process. Together, we will ask the questions that are key to unlocking how your market behaves, what they value, and give you a basis for making decisions. Together we bring bring the voice of your prospects and customers into your most strategic decisions.

We start with the end in mind. Who is your target market? What do they value? What problems do you solve? How is your product or service different? With these basic questions, we focus each question to yield results.

Would you like to know which components of your value proposition compel prospects to take action? What if you could evaluate different strategic choices, and use representative interviews to probe deeper into decision-making rationale? What if you could craft buyer and user personas to guide every step of your product development, marketing, client acquisition, and service processes?

Primary market research can give you that advantage.

When trading off different possibilities, conjoint analysis can give you a clearer picture of options you may not have previously considered. With this analysis, you can then retest key scenarios before committing to a course of action.

Primary market research is quick and painless to execute, yet so many businesses find reasons to rely on second-hand information, personal opinion, or the guidance of so-called industry pundits. Why leave the most important decisions to chance when you can execute primary market research quickly and easily.

All you need is an email list of prospects, clients, or people that are in the market you wish to serve. If you don’t have a suitable email list, we will procure one for you. All you need to bring is the courage to listen to what the market will tell you. We share all raw data as well is the informed conclusions we derive from this data. You’ll be free to tell your own story about the data, should you choose to do that. But we will help you understand what the data shows.

Then the decisions you make from the data will be yours. As any good sherpa, we will stand in the background supporting you with our expert guidance. We understand it is your company, your choice, and your journey. We simply seek to serve.