Services

Primary Market Research – Using your prospect and client contacts, we design primary market research surveys (typically delivered through our SurveyMonkey account) that will help you understand your market problems, what your target market values, and how your competition is perceived. We recommend strategies to increase the participation rate in the survey so you have a statistically valid sample from which to base your fact-based decisions. We can augment the survey with one-on-one interviews or focus groups to drill into those areas where you require more clarity. If you do not have a prospect or client list, we can acquire one for your use.

Competitive Analysis – Give us the names of your top three or five competitors, and we will do the rest. Based on your requirements, we can either prepare a “hands-free” assessment using interviews and research, or we can do a “hands-on” trial of the competitive products. Our experience in the software and services field gives us an advantage in assessing the business models and technical capabilities of your competitors. And we always investigate technical support, for we know the crucial difference that support makes to the growth of any company. If you like, we can even perform this analysis on your own company, so you know how you stack up against your competitors.

Product Roadmaps – Are you running from agile sprint to sprint without a bigger picture view of where the product is going? We can help. Based on primary market research and competitive analysis, we can identify the major drivers for your product and craft an 18-month product roadmap.

Product Launch Kits – Every product or service needs a launch kit, the collection of key market messages, product positioning, competitive differentiators, and facts that turn a simple battlecard into a lethal weapon. We craft product launch kits with pointed screening questions, compelling elevator pitches, simple and compelling advantages, and user stories which drive conversions.

Need help? Reach out through LinkedIn. We would love to help.